WIX vs. WordPress

Campaigns that make a difference

Toms has launched a campaign that goes by the hashtag #withoutshoes. Social media, be prepared: the feet are coming!

Once more, social media users have united to make of this world a better place. If you have been scrolling down to thousands of feet pictures, don’t think we have a foot fetish; we are simply trying to provide the children of the world with shoes.

The shoe brand, famous for providing shoes to children in need for every pair of Toms bought, is at it again, and launched a campaign that goes by the name One Day Without Shoes and the hashtag #withoutshoes.

With this campaign Toms will provide children of the world with shoes.

All you had to do is share a barefoot selfie with the hashtag #withoutshoes, and Toms will do the rest. For every picture of bare feet tagged with #withoutshoes on social media, Toms will donate a pair of shoes to a child in need, which better their lives in health and education.

According to the Toms website, providing kids with shoes betters attendance in a 62%, and could prevent diseases such as podoconiosis. If that’s not worth picturing your bare feet for, we don’t know what is.

Celebrities like George Kotsiopoulos, Charlize Theron and Rachel Bilson joined the campaign aiding it to go viral.

Google Algorithms changed

Now, it isn’t breaking news that Google had changes in algorithms a month ago. It was in their newsletter and the news reported on it. We got the inside directly from the source, but we also saw it a few times in channels like BBC, LinkedIn and other social media blogs.

Now, you might me thinking: what does this mean? Here, we will try to give you the most clear explanation about the way Google’s changes will affect your website. Google updated its search algorithms in April, to favor the websites that are mobile friendly.

“Mobile friendliness” will affect how prominently websites appear in Google search results pages.

This means that Google is more interested in showing their users the websites that can be viewed perfectly in any mobile device.

So, what makes your website “mobile friendly”? Let us explain: being mobile friendly means that text size, space between links and whether the content fits across a mobile screen.

Now the question is: why is “mobile friendliness” so important? The answer is simple; we are all hooked to a smart phone. According to a PEW poll, 60% of Americans own a smartphone and use it to access information online.

According to a Google representative, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” Google is also offering developer tools for making websites compliant with the mobile-friendly guidelines. There, you can test your website and it will tell you if you need to optimize.

This is particularly relevant for online retailers. So, if you own a ecommerce business, make sure your website is aligned with all the criteria Google takes as important, or your website could be lost among the thousands of pages of Google search results that no one looks at: page 3 and higher.

If your website is not “mobile friendly” give us a call, we can help. We’re experts in web development, and we have to tools to make any website mobile friendly!

How the emotional feeling can increase your social network?

The same that can help your social network is specially necessary to build your branding strategy. Manage your brand across to the social media and create an strategy for both are directly connected to each other by something that we will call the emotional path. Studies have shown that when a strong emotional impact is achieved with a message is achieved to grow purchase intent and what is treading about brand strategy is the word, emotion.

The emotional targeting is the key to create engagement, impression and connection with the target that you want.

First of all, the consumers look to create emotional relation with the products, this make them feel confidence with the brand and the type of product, plus this is in the end, the characteristic that will make the difference with the competitors. With the millennials, this connection happens immediately ones they know the brand and notice characteristics that connect themselves just with the fact that made them feel something about it.

Second of all, some how the emotional content create efficient answer and in the third place, that’s how the social networks have been increasing the participation and making the famous trending topic in the media.

But what can be a emotional content? A great message with emotional essence, a short but good video and a simple photo can give to your public the emotional charge that they need to get that connection that we have been talk about. Other tool can be the social proof; consumers need to feel they belong to a group, that that others like them looking for the same stuff, there is when testimonials appear to make the rest of the work done.

If you follow this steps aware that social media is more than a publication to look to recordation then your will found the key of the emotional essence to make your target into your content.

Project Name

Lorem ipsum dolor sit amet consectetur.

Escape is a free PSD web template built by Mathavan Jaya. Escape is a one page web template that was designed with agencies in mind. This template is ideal for those looking for a simple one page solution to describe your business and offer your services.

You can download the PSD template in this portfolio sample item at FreebiesXpress.com.

Project Name

Lorem ipsum dolor sit amet consectetur.

Dreams is a free PSD web template built by Mathavan Jaya. Dreams is a modern one page web template designed for almost any purpose. It’s a beautiful template that’s designed with the Bootstrap framework in mind.

You can download the PSD template in this portfolio sample item at FreebiesXpress.com.

Privacy Policy

Creative Social Studios.

This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from our customers. Creative Social Studios is committed to the security and privacy of our customers. We take your privacy seriously, and we will work with you to ensure that you have an enjoyable experience. Information Collection And Use While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name ("Personal Information"). We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: • Internal record keeping. • We may use the information to improve our services. • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. • We may use the information to customize the website according to your interests. • We will never sell your information.